Motive Switch (2008)

Motive Switch
Another Internal project at Motive, the Switch was our entry into the Automotive X-Prize competition. I took inspiration from motorcycles and athletic equipment giving it the almost exoskeletal carbon fibre roll structure. I focused on creating a wide stance by exaggerating the fenders and keeping the overhangs short. We gave it wide Motorcycle tires for a different attitude as well. Popular Mechanics voted the Switch #7 out of over 100 entries to win the competition. We took it as far as a 1/2 scale model and in the end we received great marketing exposure and learned a lot in the whole process.
  • Influences

  • Exploration sketches

  • Exploration sketches

  • Exploration sketches

  • 1/10th scale clay model

  • Package drawing

  • 3D Render

  • 3D Render

  • 3D Render

  • Half scale foam model